Contract for the Provision of Digital Marketing Tourism & Economic Development Services
Petersfield Town Council, a local government organisation, is seeking an experienced contractor to deliver digital marketing, tourism and economic development services for Petersfield. The contract covers a programme designed to increase awareness of the town as a visitor destination, attract more out-of-town day visitors, increase footfall and support local businesses and economic growth. Deliverables include consistent, branded and innovative marketing communications promoting the town’s independent retailers, market, history, buildings, open spaces, attractions, events, culture and heritage, informed by local knowledge and audience-market understanding, while also maintaining local custom. The initial contract runs from 1 December 2026 to 30 November 2027, at £15,000 plus VAT per year, with options for two annual extensions to November 2029, giving a potential three-year value of £45,000 plus VAT. Services will be delivered in Petersfield, within the United Kingdom. The key qualification requirement is demonstrable experience as an experienced contractor delivering effective digital marketing programmes, particularly for tourism and economic development objectives.
Buyer: Petersfield Town Council. Source: Find a Tender. Updated 6 Oct 2026.
Key facts
- Estimated value: £54k
- Bids close: 15 Nov 2026
- Location: Central Hampshire
- Procedure: Open procedure
- Contract period: 1 Dec 2026 to 30 Nov 2027
- Category: Advertising and marketing services (79340000)
From the official notice
Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).
View the official notice
Questions about this tender
When is the deadline?
Bids close on 15 Nov 2026.
What is it worth?
The estimated value is £54k.
Who can apply?
The buyer has marked it as suitable for small and medium-sized businesses.
How do I bid?
Open the official notice, register on the buyer's portal and submit your bid before the deadline.
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