CRM partner agency tender
The contract covers the appointment of a specialist customer relationship management (CRM) partner agency for South Western Railway Limited, a rail transport operator. The agency will operate as an extension of the buyer’s team, supporting customer marketing through strategic input, customer journey mapping and improvement, analysis, and, where required, campaign activation. The work will also involve using relevant customer audiences in paid media and strengthening multi-channel marketing activity to increase the value generated from CRM. The estimated contract value is £1,378,656, although the available details do not state the contract duration or delivery timeframe. Services are expected to support activity across the United Kingdom, including regions UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ and UKK. The key stated qualification requirement is specialist CRM agency capability covering customer marketing, journey optimisation, audience analysis and multi-channel or paid-media activation.
Buyer: SOUTH WESTERN RAILWAY LIMITED. Source: Find a Tender. Updated 22 Sept 2026.
Key facts
- Estimated value: £1.4m
- Bids close: 15 Dec 2026
- Location: North East (England), North West (England), Yorkshire and The Humber, East Midlands (England), West Midlands (England), East of England, London, South East (England), South West (England), Lewisham and Southwark
- Procedure: Competitive flexible procedure
- Contract period: 1 Apr 2027 to 31 Mar 2029
- Category: Marketing services (79342000)
From the official notice
SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.
View the official notice
Questions about this tender
When is the deadline?
Bids close on 15 Dec 2026.
What is it worth?
The estimated value is £1.4m.
Who can apply?
The buyer has marked it as suitable for small and medium-sized businesses.
How do I bid?
Open the official notice, register on the buyer's portal and submit your bid before the deadline.
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