Digital Media Planning and Buying Services
The contract covers digital media planning and buying services for SRUC, a Scottish higher education and rural skills institution, across local, UK and international markets. The appointed one or two agencies will develop, recommend and manage paid media strategies and campaigns across multiple channels, using knowledge of differing media landscapes, audience behaviour and country-specific market conditions. Services are expected to maximise engagement and conversion cost-effectively while supporting brand awareness, student recruitment, promotion of commercial services and wider stakeholder engagement across Scotland, the UK and international markets. The estimated contract value is £320,000, although the contract duration is not stated in the available information. Delivery is focused on Scotland, the wider UK and international markets, within the UKM region classification. The critical qualification is demonstrable experience developing and delivering media activity in the higher education sector across local and international markets.
Buyer: SRUC. Source: Public Contracts Scotland. Updated 12 Oct 2026.
Key facts
- Estimated value: £320k
- Bids close: 11 Nov 2026
- Location: Scotland, City of Edinburgh
- Procedure: Open procedure
- Category: Advertising and marketing services (79340000)
From the official notice
SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland, the UK and international markets.
View the official notice
Questions about this tender
When is the deadline?
Bids close on 11 Nov 2026.
What is it worth?
The estimated value is £320k.
Who can apply?
Any supplier that meets the buyer's requirements can apply. Check the official notice for conditions.
How do I bid?
Open the official notice, register on the buyer's portal and submit your bid before the deadline.
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