Marketing, Advertising and Media Buying Services - Wirral Met College
Wirral Metropolitan College, a further-education provider, is seeking marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The supplier will be expected to plan campaigns, recommend and purchase media, deliver activity, monitor and optimise performance, and provide campaign reporting across channels that may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution. The contract will run for an initial 12 months, with the College holding a discretionary option to extend it for a further 12 months, from 16 November 2027 to 15 November 2028, subject to performance, budget and requirements; no contract value is stated. Delivery regions are not specified, although the procurement is reserved for suppliers with business operations in the United Kingdom. The critical eligibility requirement is that bidders must have business operations in the UK.
Buyer: Wirral Metropolitan College. Source: Find a Tender. Updated 16 Oct 2026.
Key facts
- Estimated value: £92k
- Bids close: 25 Oct 2026
- Location: North East (England), North West (England), Yorkshire and The Humber, East Midlands (England), West Midlands (England), East of England, London, South East (England), South West (England), Wirral
- Procedure: Below threshold - open competition
- Contract period: 16 Nov 2026 to 15 Nov 2027
- Category: Advertising and marketing services (79340000)
From the official notice
Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).
View the official notice
Questions about this tender
When is the deadline?
Bids close on 25 Oct 2026.
What is it worth?
The estimated value is £92k.
Who can apply?
The buyer has marked it as suitable for small and medium-sized businesses.
How do I bid?
Open the official notice, register on the buyer's portal and submit your bid before the deadline.
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