Station Advertising
The concession covers the maintenance, management, operation and commercial exploitation of advertising space at railway stations operated by Network Rail Infrastructure Limited and participating Department for Transport Operator train operating companies. Network Rail Infrastructure Limited, the UK rail infrastructure and station operator, is the contracting authority and is procuring on its own behalf, for participating and future DFTO train operating companies, with assets potentially transferring to Great British Railways or a successor organisation. The supplier will be responsible for advertising strategy and standards compliance, maintenance and inspections, sales, reporting, account and contract management, mobilisation, project support, sustainability and social value, with mechanisms to incorporate additional stations and advertising assets during the contract term. The estimated concession value is forecast advertising revenue of £1.9 billion to £2.2 billion over the contract term, although the duration is not specified and actual revenue may vary. Delivery locations are railway stations and associated assets across the Network Rail and participating DFTO networks, with no specific regions published. A mandatory qualification is experience managing a DOOH estate of at least 250 operational screens.
Buyer: NETWORK RAIL INFRASTRUCTURE LIMITED. Source: Find a Tender. Updated 2 Oct 2026.
Key facts
- Estimated value: £1.9bn
- Bids close: 20 Nov 2026
- Location: Lambeth
- Procedure: Competitive flexible procedure
- Contract period: 23 Aug 2027 to 31 Mar 2038
- Category: Advertising services (79341000)
From the official notice
The requirement is for a Concessionaire to maintain, manage, operate and exploit advertising space at stations within the scope of the concession contract. The scope of the concession opportunity is described in this tender notice and the associated tender documents. It is intended to include advertising space at stations operated by Network Rail and participating Department for Transport Operator (DFTO) train operating companies, recognising that these organisations are expected to transition into Great British Railways (GBR) or a successor structure. Some advertising space will be included from concession contract commencement, with additional advertising space expected to be incorporated during the contract term. The exact timing, volume and sequencing of all additional advertising opportunities is not yet known. The concession contract will therefore include mechanisms to allow further advertising space, including at Network Rail, participating DFTO train operated stations and/or assets that transfer into GBR or any successor organisation, to be incorporated during the life of the contract where appropriate. Network Rail Infrastructure Limited is the Contracting Authority for this Procurement and is conducting the Procurement on its own behalf, Department for Transport Operator Limited (DFTO) Train Operating Companies (TOCS) and on behalf of future DFTO train operating companies (TOCS) to be transferred. The Contracting Authority reserves the right to novate, transfer, am...
View the official notice
Questions about this tender
When is the deadline?
Bids close on 20 Nov 2026.
What is it worth?
The estimated value is £1.9bn.
Who can apply?
The buyer has marked it as suitable for small and medium-sized businesses.
How do I bid?
Open the official notice, register on the buyer's portal and submit your bid before the deadline.
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